Luxury brand Dolce & Gabbana will launch a non-fungible token (NFT) collection in partnership with digital marketplace UNXD. The collection is called Genesi and will be promoted at Dolce & Gabbana’s upcoming shows Alta Moda, Alta Sartoria, and Alta Goilleria.
Luxury brands have been playing with NFTs for a while. Gucci was one of the first to partner with a platform to develop 3D clothing as NFTs and many others confirmed to Vogue that they were in the process of completing NFT deals.
Despite these claims, as yet, few high end fashion names have entered the NFT space.
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