Today NFT music group KINGSHIP announced a collaboration with Mars to sell limited edition packs of M&Ms containing pictures of the band members. Aside from the Mars deal, the four musicians – Captain, KING, Arnell and Hud – are represented by NFTs, three of which are Bored Ape Yacht Club (BAYC) NFTs, and one is a Mutant Ape. KINGSHIP is a creation from 10:22PM, a record label that’s part of Universal Music.
As the metaverse takes off, these sorts of virtual bands will become commonplace, and KINGSHIP isn’t the only Bored Ape band. The same week that KINGSHIP was unveiled last November, Grammy-winning artist Timbaland unveiled the Ape-In Productions music label dedicated to Bored and Mutant Apes with TheZoo as the first group signing. Its first release was a single entitled ApeSh!t.
One of the most audacious aspects of the KINGSHIP group is that 10.22PM doesn’t outright own the rights to the NFTs. They are licensed by the owner Jimmy McNelis (J1mmy.eth).
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