Today Martha Stewart unveiled Fresh Mint, her non-fungible token (NFT) collection. The first group of collectibles has a Halloween theme and the plan is to have a new collectible series to coincide with other festivals (or shopping events).
There are two main types of NFTs, digital pictures of carved pumpkins and a handful of photographic art pieces featuring the 80-year old lifestyle personality. NYC-based Maniac Pumpkin Carvers were brought in for the pumpkin creations.
There’s a photo of Ms. Stewart dressed up as a bloodied nurse in a nod to Richard Prince’s paintings. The auction has only been going for seven hours, but it only has six views and no bids so far.
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