Today Martha Stewart unveiled Fresh Mint, her non-fungible token (NFT) collection. The first group of collectibles has a Halloween theme and the plan is to have a new collectible series to coincide with other festivals (or shopping events).
There are two main types of NFTs, digital pictures of carved pumpkins and a handful of photographic art pieces featuring the 80-year old lifestyle personality. NYC-based Maniac Pumpkin Carvers were brought in for the pumpkin creations.
There’s a photo of Ms. Stewart dressed up as a bloodied nurse in a nod to Richard Prince’s paintings. The auction has only been going for seven hours, but it only has six views and no bids so far.
“I’ve been so fortunate to collaborate with talented artists, creators and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and Blockchain as a vehicle to protect artists’ IP and support their incredible work,” said Martha Stewart. “By collaborating with Tokns, we reached an approach that feels authentic and aligned with my vision.”
Tokns is a UK end-to-end NFT solution that was involved in the Team GB Olympic NFTs earlier this year. Martha Stewart’s NFTs has a separate website, Martha Fresh Mint, but the collectible auctions are run on NFT platform Opensea. Many of the NFTs are up for auction, with a few having a buy-it-now price starting around $66.
The website says it’s powered by Shopify, which launched its own NFT platform, and Tokns is part of the Shopify Plus NFT Beta Program.
Meanwhile, numerous luxury brands are also taking their first steps with NFTs, each in their own way. They include Louis Vuitton, Dolce & Gabbana and Gucci.
