Mattel, the global toy company, has officially launched its digital collectibles marketplace. This comes a year after its first Hot Wheels NFT minting on Ethereum. In January 2022, Mattel’s Barbie released a ready-to-wear NFT collection in collaboration with Balmain, a luxury fashion brand.
The current marketplace is built on the Flow blockchain and does not require users to own cryptocurrency to make purchases. This platform also enables owners of Hot Wheels Garage NFTs on the WAX blockchain to eventually transfer their tokens to Flow.
“In launching our own marketplace, we’re able to translate iconic Mattel IP into digital art, engaging directly with our customers,” said Ron Friedman, Vice President at Mattel Future Lab.
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