McDonald’s Chinese division launched a non-fungible token (NFT) to celebrate the 31st anniversary of the brand’s expansion into China and the opening of a new headquarters building in Shanghai. In total, 188 copies were minted to be awarded between consumers and employees.
NFTs began making headline news at the start of the year with the development of Dapper’s NBA Top Shot. The trend continued to progress, especially in the sports collectibles cards industry and digital art space with Beeple’s $69 million sale at Christie’s.
Still, until recently at least, NFTs attracted mainly a niche audience of people who appreciate blockchain technology and the abstract value in owning immutable data. While this audience has contributed significantly to the multi-billion dollar industry-wide sales growth over the last months, it is not big enough to make NFTs mainstream.
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