McDonald’s USA has joined in the non-fungible token (NFT) trend. The brand will celebrate the return of its McRib with the launch of limited edition NFTs featuring the sandwich, which will be awarded to ten consumers participating in the promotional campaign.
In order to participate in the draw, people simply have to follow McDonald’s account on Twitter and retweet the invitation post between November 1 and November 7. There are very few barriers to participating in the draw as there are no upfront costs, no background knowledge in NFTs needed, and no long-term commitment is required. This uncomplicated promotional structure should increase the number of participants.
While the McRib is certainly a popular product among McDonald’s regulars, celebrating its return with a complete digital rewards campaign hasn’t been done before. Similar to Starbucks pumpkin spice latte, this is an item that people look forward to.
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