Car manufacturer McLaren Automotive has chosen InfiniteWorld as its official metaverse partner. The collaboration will launch a non-fungible token (NFT) collection based on McLaren’s luxury cars.
InfiniteWorld provides NFT and metaverse infrastructure to help brands build a virtual ecosystem to engage with consumers and further expand their digital presence. It is part of the SUKU Ecosystem, which works as a collection of Web3 tools targeted at brands looking to use blockchain to enhance the delivery of their products and services.
Last year InfiniteWorld announced an agreement to merge with Aries 1, a listed special acquisition company (SPAC), with the deal expected to conclude in the third quarter.
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