Yesterday at the CES show in Las Vegas, Mediaocean
revealed that its blockchain developed with IBM is currently live. Almost two dozen brands, agencies and tech partners are actively participating. The partnership was first announced in June 2018, with Kellogg, Kimberly-Clark, Pfizer and Unilever as the first big brands to sign up.
Mediaocean runs one of the leading advertising software platforms which powers $140 billion in ad spend per year.
So far the blockchain system logs transactions such as budget, authorization, orders, verification, invoices and payments. Soon participants will be able to monitor transactions on the blockchain including a consolidated audit journal.
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