Legendary basketball player Michael Jordan, with the support of his son Jeffrey Jordan, has launched HEIR, a platform to build community between athlete brands and their fans through emerging technologies such as web3. There’s no surprise that HEIR’s focus will be on non-fungible tokens (NFTs).
Besides the Jordans, HEIR was also co-founded by Daniel George, an alumnus of Nike, FIFA, and Rakuten and Jeron Smith, who was previously at Nike, Sony and was Deputy Director at the White House Office of Digital Strategy.
HEIR completed a $10 million round of funding earlier this year led by Thrive Capital.
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