Today Mitsui & Co Digital Asset Management (Mitsui) announced an alliance with Sony Bank to introduce Japanese clients to its retail-focused digital security offering. Last month Mitsui went live with its Alterna offering, which enables individuals to invest directly in blockchain-based securities backed by real estate.
Sony Bank is part of the Sony group and is one of Japan’s largest online only banks targeting consumers. It provides banking and investment services and is primarily acting as an introducer for Alterna.
The digital securities offering is novel in that it removes intermediaries as a direct offering from the asset manager Mitsui. Users engage via a mobile phone, and the minimum investment amount is pretty small at Y100,000 ($716).
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