National Geographic is collaborating with 16 of its photographers to release an NFT collection on January 17, 2023. The theme of the images is “GM: Daybreak Around the World”. In line with the magazine’s founding year, it plans to drop 1888 collectibles.
It’s hard to think of any brand that comes close to National Geographic for creative photography. To date, people who wished to collect the stunning images would keep back issues of the magazines. While this certainly works for viewing the images, there isn’t a strong sense of ownership as the magazines are not particularly rare.
Hence, with the relatively small number of NFTs, National Geographic is truly enabling digital collectibles. Particularly given the brand’s massive social media following. It has 251 million fans on Instagram alone and half a billion across all social media.
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