Digital pet fantasy game Neopets has announced the launch of its first non-fungible token (NFT) collection, the Neopets Metaverse Collection. The digital assets will be minted and marketed through automated market maker Raydium, which uses the Solana blockchain.
The Neopets website was launched in 1999 and quickly became popular among children and teenagers. Users could create and own a mystical digital pet, play games, and buy and sell goods for it. In 2005, at the height of its popularity, Neopets was the second stickiest website, ahead of Yahoo, AOL, and eBay.
The website was bought by Viacom, which owns CBS, MTV, and Nickelodeon, in June of 2005 for $160 million. Much of its commercial success at the time came from its advertising model, which worked with product placement in the digital world as opposed to pop-up ads.
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