Today blockchain traceability startup TrusTrace announced a partnership with UK fashion retailer New Look. It’s part of New Look’s ‘Kind to our Core’ mission to support responsible sourcing.
During the last 15-20 years fashion items have become cheaper and more disposable, meaning people keep them for a shorter time. That’s not good for the environment. The garment industry contributes up to 20% of industrial water pollution. To make a pair of jeans, the cotton content needs up to 1,800 gallons (6,800 liters) of water.
Turning to emissions, up to 8% of greenhouse gases are attributed to apparel and footwear production. These are key reasons why fashion brands are embracing responsible sourcing.
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