Dapper Labs (Dapper) is officially launching NFL ALL DAY (ALL DAY), the NFL’s digital video highlight platform for non-fungible tokens (NFTs). In collaboration with the NFL and National Football League Players’ Association, the platform is live worldwide and its first public drop will be available on August 19. The big question is whether it will live up to the massive success of Dapper’s NBA Top Shot.
A free NFT featuring quarterback Patrick Mahomes is available to users who sign up for ALL DAY, but which NFT is available depends on the signup date. Before this week’s drop, three packs were released as part of a soft launch, all of which sold out.
“Last year’s soft launch of NFL ALL DAY brought in a surge of early adopters who began collecting video highlight NFTs of NFL plays, and we plan to grow the number of users significantly with the official launch of the platform,” said SVP of Consumer Products at NFL, Joe Ruggiero.
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