Note: Do NOT rely on this data.
Following requests by Ledger Insights to clarify some data, Piplsay informed us that an inaccuracy was found, so the results have been taken down. Rather than removing this article, which would leave a false impression, we’re including this update to show this data cannot be relied upon.
Today research company Piplsay published a survey about non-fungible tokens (NFTs) based on an online survey this month of more than 30,870 people in the US and 9,170 in the UK. The results show a slightly older demographic than one might expect, with more millennial buyers than the younger Generation Z, although the survey was restricted to 18 and over.
Survey results claim that 41% of millennials in the US and 45% in the UK have bought an NFT, which is surprisingly high, particularly as this runs to people up to aged 40. The figure across all age groups is 18% in the US have made a purchase and just 5% in the UK, perhaps implying a bias towards older people participating in the survey, especially in the UK.
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