Fantasy football game Sorare, and Italy’s top football league, Lega Serie A, are partnering to release non-fungible token (NFT) cards featuring star players and clubs in the league, starting with the coming 2022-23 season. The cards are used and traded to play the fantasy game.
This multi-year deal will enable Sorare to tap into its growing Italian fanbase and the avid supporters of Italy’s most prestigious football division.
“Italy is currently Sorare’s fastest growing market and Italian users are our second largest community globally, so we know there is huge demand for our fantasy game and collectibles in this market,” said Sorare co-founder and CEO, Nicolas Julia.
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