Social non-fungible token (NFT) platform Nifty’s has partnered with Warner Bros to launch Matrix Avatars on blockchain. The franchise is using the NFT project to promote the fourth film, “The Matrix: Resurrections”, which is expected to reach cinemas this year.
This is not Nifty’s and Warner Bros’ first partnership. Warner Bros’s Space Jam franchise was Nifty’s debut project when the platform launched earlier this year after it raised $10 million, including backing from Consensys’ Palm and Flow creator Dapper Labs. While it has now become more common to launch NFTs ahead of big movie releases as part of the promotional campaign, this was one of the first initiatives to take a go at it.
Meanwhile, The Matrix launched its first movie in 1999 and has since been captivating viewers to the point of establishing one of the most recognized and engaged fandoms in science fiction. The last Matrix movie was released more than 18 years ago, in 2003. Fans have been anticipating this new movie for quite some time.
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