Last Sunday, June 18 was the 6.18 shopping festival in China, the country’s second largest. Nike partnered with AntChain for product traceability using its blockchain combined with dynamic encrypted NFC chips embedded in the shoes. So far more than 130,000 pairs of shoes have used the technology. AntChain is a sister company of AliPay, China’s largest payments app.
In the early days, these solutions were primarily used to authenticate that a product is original and not a knock off. Nowadays, most solutions including this one, track the origin of the product.
Nike has been exploring this kind of solution for a few years, having run a proof of concept with Macy’s in the early days of the pandemic.
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