Yesterday Nike Virtual Studios unveiled a partnership with EA Sports to enable customized Nike virtual apparel to be used in EA SPORTS games. Notably, neither web3 nor NFTs were mentioned in the announcement, even though that’s the technology involved.
The collaboration is limited to Nike “.SWOOSH” members. That’s a web3 community that Nike set up last November to explore co-creating virtual shoes and jerseys with users. By mid-April, 330,000 people had signed up for free and it launched its first virtual sneaker sale two weeks ago. The SWOOSH membership is still in beta, with access restricted depending on location.
“This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base,” said Ron Faris, GM of Nike Virtual Studios.
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