Apparel company Nike has announced the launch of .Swoosh, a blockchain-enabled platform and community ecosystem for web3-curious Nike consumers. Membership to the beta version begins this month, with plans to launch the first digital collectibles in 2023 with input from .Swoosh members.
The .Swoosh platform will allow members to learn, collect and co-create virtual apparel and related goods which can be worn in the metaverse. The .Swoosh community members will also stand a chance to participate in exclusive physical products and events with world-renowned athletes and designers.
Long before the NFT hype, Nike launched NikeID, which allowed customers to personalize their own Nike merchandise. Nike’s.Swoosh is part of its strategy to leverage its customizability selling point for the blockchain and NFT movement in apparel.
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