Spanish olive oil cooperative Conde de Benalúa and Argentinian olive oil supplier Rolar de Cuyo are the industry’s latest producers to announce the implementation of IBM Food Trust. The organizations are joining Tunisia-based producer CHO and Italian family-run oil mill I Potti de Fratini in IBM Food Trust olive oil’s network.
The platform aims to trace the supply chain of olive oil to ensure quality and authenticity to consumers. Due to recent reports of olive oil counterfeits and misleading labels, transparency in the supply chain is especially significant in this industry.
The lack of traceability in olive oil production enables manufacturers to claim, for example, that the oil is extra virgin while it was not processed as such.
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