Popular cookie brand, Oreo, launched its metaverse experience “OREOverse“ this week. Built on Meta’s Horizon Worlds, the metaverse allows fans to play cookie-themed games. The games involve several levels with exploration, twisting, and dunking the cookies, and are intended to promote the latest edition of the cookie – “The Most Oreo Oreo”.
With Meta’s association with the Oculus virtual reality headsets, Oreo was keen to emphasize that its experience can also be accessed via mobile and computers.
The promotional offer associated with the launch promised a multitude of prizes – including a $50,000 sweepstakes, game consoles, and virtual reality headsets.
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