The American division of trading cards company Panini has announced a project with the National Football League (NFL) for the launch of the league’s player collectible card packs as non-fungible tokens (NFTs). Previously, Panini America was already minting NFL trading cards of the week’s best player performances.
The NFL has been fairly busy in the digital asset sector. The league was relatively late to the game compared to other major American sports leagues and teams that began launching NFT initiatives earlier this year. For example, MLB Topps on WAX, Sorare’s deals with most MLS clubs, and NBA Top Shot, which has been operating live for over a year.
However, since the NFL broke the seal with a partnership with Dapper Labs for in-game moments minted as NFTs, the NFL and its teams are now minting NFTs for ticketholders in collaboration with Ticketmaster. And the expansion of Panini’s trading card partnership into blockchain was an expected and inevitable continuation of this trend.
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