Pepsi is entering web3 with the launch of Pepsi Mic Drop, a non-fungible token (NFT) collection based on the brand’s pop culture theme. In total, 1893 digital assets will be minted, most of which will be available to claim for free by U.S. residents on Ethereum’s blockchain.
The NFTs depict a microphone-like character with additional features such as hairstyles, sunglasses, and more. Each image was randomly generated by an algorithm and is unique. In addition, the visuals were inspired by Pepsi’s flavors over the years.
Through many strategic campaigns that helped Pepsi become a part of pop culture, the music industry played a crucial role in the process. Pepsi has inked deals with Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, and other iconic names in the industry. It is also the main sponsor and organizer of Pepsi’s half time Super Bowl show since 2013, although the contract is about to expire.
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