PepsiCo Labs has announced it will collaborate with six startups to promote sustainability in its European supply chain. One of these startups, Security Matters, uses blockchain technology to identify, sort and pack waste. PepsiCo will use Security Matters’ invisible marker system in waste sorting to track closed loop recycling and verify sustainability claims.
Security Matters is a startup focusing on traceability in recycling and the circular economy. It has developed a blockchain-powered recycling conveyor that identifies plastics during the recycling process using its chemical marker. The marker allows a digital twin to be stored on a blockchain network, which enables product identification and traceability.
The company has some high profile partnerships. It secured a joint venture with government-owned Perth Mint to track the production and authenticity of gold and was part of the BASF reciChain blockchain pilot for recycling plastics.
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