Playboy has partnered with Nifty Gateway to create and promote a series of nonfungible tokens (NFTs) on Nifty’s digital marketplace. The NFTs will be erotic digital art creations by various artists.
The first artist to be featured will be Slimesunday, who will auction the work he developed in partnership with Playboy. The sale will be followed by a Pride-themed collection in June, created by digital artist Blake Kathryn to celebrate the LGBTQ community.
The partnership between Playboy and Nifty has three priorities: endorse Playboy’s existing art and photography archives, encourage and support emerging digital artists, and establish a new source of revenue for the brand. Additionally, the partnership will provide grants to support artists entering the NFT community.
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