Luxury fashion company Prada will add a non-fungible token (NFT) component to its monthly Time Capsule Collection event. The brand is also expanding its digital presence through the launch of a community server on Discord, Prada Crypted.
Since December of 2019, on the first Thursday of every month Prada makes a very limited edition item available for purchase in selected markets for 24 hours. There are often only 50 editions available on a first-come, first-served basis. And the piece is delivered in a custom package straight to the purchaser’s door. Starting next week, the purchase will be accompanied by an exclusive NFT. Previous customers will also have an opportunity to be gifted the digital asset.
The first NFT launch this week will have a supply of 100 items, a unique shirt designed in collaboration with artist Cassius Hirst, son of Damien Hirst
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