Non-fungible token (NFT) platforms Sorare, Dapper Labs, Candy, and ConsenSys reached the final stage of bidding for licensing Premier League’s digital assets. The bids for football collectible rights are between £220 million ($300m) and £434 million ($590m) over the course of the next four years, the Daily Mail reported.
Most top sports leagues in the world have launched their own NFT based initiatives. Dapper has deals with the NBA, the NFL and UFC, Candy has a licensing agreement with the MLB and some NASCAR teams, and Sorare has managed to acquire a deal with almost every top soccer team in Europe as well as LaLiga and Bundesliga.
All the finalists have deep pockets. Last year alone Sorare raised $680 million, Dapper Labs secured $555 million in multiple rounds, Candy attracted $100 million, and ConsenSys raised $265 million in two tranches. Softbank led the rounds for Sorare and Candy Digital.
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