Yesterday the Athletic reported that ConsenSys has won the Premier League non-fungible token (NFT) deal, and Dapper Labs landed video NFT football rights. We have not yet confirmed the news.
Last month the Premier League selected four finalist contenders for its football collectible rights with bids ranging from £220 million ($300m) and £434 million ($590m) over the next four years. Given that the League has selected two companies, the total figure might be on the upper end of that sum.
ConsenSys might be a surprise winner as it hasn’t had a major sports rights deal so far. Just yesterday the company announced a $450 million round of funding on top of a $200 million investment just four months ago. The company’s focus has been more on technology and consulting, and it created the Palm NFT Studio with Warner Brothers as a backer.
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