Cricket-focused non-fungible token (NFT) initiative Rario and technology firm BlockTrust are partnering with the Australian Cricketers Association (ACA) and Cricket Australia to launch branded digital collectibles and play-to-earn gaming. The project will be managed through a consortium led by the two platforms, including ConsenSys and Amazon Web Services (AWS).
The NFTs will represent dynamic current and historical highlights of cricket games that can be collected and traded among fans. In addition, the project will feature games that collectible owners can play with each other. It is also looking into using video NFTs as coaching tools for children beginning to get involved with cricket.
Partnering with both Cricket Australia, the organization that oversees the sport in the country, and the ACA, the players’ association, gives the platform the intellectual property licensing rights. Hence historical moments in international cricket and domestic league highlights will be featured in the collection. This arrangement creates a “one stop shop” for cricket collectibles in Australia and diminishes opportunities for conflicts of interest between the ACA and Cricket Australia in this sector.
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