The interactive campaign began with the release of a futuristic commercial that included hidden NFTs. Clues were posted to VW SA’s social media platforms and customers could tweet screenshots of NFTs hidden within the ad to win prizes.
Spread over five days, the campaign released a collection of 100 unique NFTs on trading platform OpenSea. The first 20 customers per day to tweet the correct answer to that day’s clue would win an NFT. Three rare ‘Golden’ NFTs within the collection of 100 entitled winners to additional prizes such as a PlayStation 5 and a Volkswagen Advanced Driving course.
“Our new Polo NFT campaign and Mzansiverse commercial is testament to Volkswagen’s eye on the future, not only in the innovation of our vehicles but in embracing the passions of our fans and driving evolution in how we engage with them,” said Bridget Harpur, Head of Marketing for the Volkswagen Passenger Car Brand, according to CarMag.
Many other automobile manufacturing brands have also been getting involved in NFTs. Last month, McLaren Automotive chose InfiniteWorld as its partner to launch an NFT collection based on McLaren’s luxury cars. In August last year, Porsche auctioned a car design sketch through the platform SuperRare and Audi launched an NFT collection in China using the xNFT Protocol.