World renowned football club Real Madrid will launch smart tickets as non-fungible tokens (NFTs) on the Flow blockchain in partnership with software platform for fan engagement LAVA. In late September, the product was tested out in a game at Real Madrid’s stadium and will now be more widely available.
Real Madrid has over 600 million fans worldwide. Only a small fraction of these fans are close enough to attend a live game. And even then, LaLiga stadiums’ capacities are all capped at less than 100,000 seats. This provides an opportunity for initiatives that entertain the majority of fans who cannot attend a live game.
Until now, the engagement was limited to watching the game through streaming services. The smart ticket is looking to improve the experience of these fans by providing cryptocurrency rewards that can be used to access digital items designed specifically for the game.
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