Red Bull’s Formula One team Red Bull Racing Honda has partnered with Tezos to develop a non-fungible tokens (NFTs) experience. Tezos became the Official Blockchain Partner and has its logo on the driver helmets and cars as part of the deal. Separately, the Aston Martin Cognizant F1 team also announced a blockchain deal.
Tezos has been gaining ground and recognition as an energy-efficient blockchain. Because it uses Proof of Stake rather than intense calculations to support Proof of Work, it uses less energy and hence has a negligible carbon footprint compared to other competitors such as the current version of Ethereum. These features, which are in line with Red Bull Racing Honda’s sustainable rhetoric and F1’s carbon neutrality objective, are why the Team chose to partner with Tezos.
“Designed to self-upgrade, Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for Red Bull Racing Honda,” said Christian Horner, Red Bull Racing Honda Team Principal and CEO. “Crucially, its energy-efficient design also matches our own long-term future environmental ambitions.”
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