Rolling Stone magazine is throwing an exclusive party in celebration of the NFL’s LVI Super Bowl and will use the event to boost an ongoing partnership with cryptocurrency exchange Coinbase through a non-fungible token offering to attendees who own a Coinbase Wallet. The initiative showcases a push from the crypto industry to enter the Super Bowl advertising space and ongoing efforts to use sports to expand the crypto audience.
Cryptocurrency exchanges FTX and Crypto.com have both bought advertisement slots for the upcoming Super Bowl commercial breaks.
Over 94 million people watched the 2021 Super Bowl, and even for those who didn’t tune in, it is hard to completely ignore the broadcast as it is one of the most talked about topics in the days following the game.
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