Yesterday Salesforce unveiled its NFT Cloud to enable brands to mint, manage and sell non-fungible tokens (NFTs) via the Salesforce Customer 360 Platform. Initially, the offering is in a closed pilot phase, with the wider rollout expected later in the year. The launch has progressed despite objections from a group of Salesforce employees in February.
The pushback was the result of concerns about scams and the impact of blockchain on the environment. In response, Salesforce touted that its NFT Cloud will only support sustainable Proof of Stake blockchains but hasn’t revealed which ones. As part of the pilot, customers will see the emissions impact of using the blockchain and can offset the emissions through “trusted, high quality carbon credits.”
Salesforce has also committed to prevent its product being used for fraud.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
