This week Salesforce unveiled its web3 Advisory Board to provide a helping hand in guiding Salesforce clients into web3 in a “trusted, responsible and sustainable way”.
In February, Salesforce announced plans for its NFT Cloud that allows brands mint, manage and sell non-fungible tokens (NFT). However, there was considerable pushback from hundreds of employees who objected to the potential for scams and the environmental impact. Since the Ethereum Merge is now behind us, the environmental aspect is less of an issue, although NFTs are struggling to shake off the scammy image.
Nonetheless, Salesforce launched its first NFT Cloud pilots in June. Increasingly brands are looking to adopt web3 as part of their loyalty and rewards programs. And they are engaging in metaverse experiments with an eye to the future.
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