Yesterday saw the launch of Salesforce Web3, a new offering from the CRM company, which is about more than launching NFT collections. A key feature is Web3 Connect which imports web3 data, such as wallets and NFT collections into customer profiles.
As part of the web3 launch, it has rebranded its NFT Cloud offering unveiled mid-last year to NFT Management. It says launching an NFT collection is now a drag-and-drop experience.
The pilot program involved 275,000 transactions for brands such as Mattel Hot Wheels and Crown Royal. The rollout includes consultants such as Accenture and Deloitte.
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