Despite the crypto winter, there’s a recognition by corporates that non-fungible tokens (NFTs) can play an important role in customer engagement and loyalty. Hence it’s not hugely surprising that SAP is working on an NFT management solution, NFT Launchpad, which is currently in the alpha release stage.
One of the companies that SAP has worked with to build the solution is Tchibo, the German coffee shop and online retailer with more than 1,000 stores and revenues of more than €3 billion.
SAP aims to make the process more user-friendly, so it created what it refers to as a web 2 friendly application. As a trial, Tchibo minted 1,000 NFTs on the Polygon blockchain for its Royalty Club. Some Golden NFTs were redeemable for small prizes.
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