Today on World Oceans Day, IBM announced it has partnered with the Spanish seafood firm Nueva Pescanova to trace its seafood products on the IBM Food Trust platform, a blockchain-based platform designed for supply chain traceability. A key goal is to demonstrate sustainability.
The IBM Food Trust traceability platform records supply chain data from products in near real-time, including details such as the catch location and time, shipping updates and fish feed details.
By creating a network between fisheries, producers and distributors, the platform will increase efficiency and accessibility of product data, reduce fraud and provide consumers with verified provenance information. It is hoped that increased product traceability will instill confidence amongst consumers in the sustainability of their seafood sources.
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