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Seagate plans to use IBM blockchain for anti-counterfeiting

seagate disk
Today IBM and Seagate Technology announced that the hard disk manufacturer plans to use blockchain and security technologies to reduce product counterfeiting. The project will enable customers to authenticate the provenance of disks. The challenge with anti-counterfeiting physical products is if something is an almost perfect clone, which one is the counterfeit one?
Two layer check
Rather than just giving the disk an identity, Seagate is trying to identify both the disk and the contents of the disk. Even though the disk is empty, the contents can be unique.

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Image Copyright: Seagate