Tennis icon Serena Williams is becoming an adviser to Sorare, the platform that enables fans to collect digital sports cards as non-fungible tokens (NFTs). Sorare cards are designed for fans to use these collectibles to play fantasy football games. In a very well-funded sector, Sorare stands out, having raised $680 million in a single funding round led by Softbank in September 2021.
Sorare has more than a million users and has partnered with 230 sports teams and football (soccer) leagues. Williams will advise the platform in its expansion. She plans to help Sorare enter other sports, including women’s sport, attract athletes, encourage diversity in NFTs and assist the company in deepening its presence in the United States.
Despite the perception of cryptocurrencies and NFTs being dominated by men, pockets of research have shown that followers of women’s sport are amongst the most crypto-friendly audiences.
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