World-renowned Hip Hop artist Snoop Dogg has acquired the music label Death Row Records from Blackstone-backed MNRK Music Group. Through the use of non-fungible tokens (NFTs) and virtual reality, the artist plans to transform Death Row into the first music label fully integrated in the metaverse.
In many ways it’s a return home for Snoop Dogg as Death Row was the first label to sign him. His acquisition allows him to fulfil his vision of using blockchain in entertainment.
“Death Row will be an NFT label,” said Snoop Dogg in a Clubhouse conversation. “We will be putting our artists through the metaverse,” he said. “Just like we broke the industry rules (as) the first independent (label) to be a major, I want to be the first major in the metaverse.”
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
