Yesterday Chainalysis released its NFT market report, which shows the vast majority of non-fungible token (NFT) profits goes to a relatively small group. While not stated directly, the implication is that the masses make losses.
Many NFT owners may choose to keep their collectibles, but there are perils for those that re-sell them. Hence, when brands decide to launch an NFT, they need to carefully consider the impact of possible losses on their community.
Chainalysis only explored cases where people have re-sold their NFTs, not those that choose to keep them. Some people acquired their NFT when they were minted, and others bought them later.
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