Football blockchain collectibles platform Sorare signed a licensing deal with the German Football Association to create non-fungible token (NFT) digital cards of the players in Germany’s current squad. This is the second partnership Sorare had made with a national football team following a deal last week with the French national team.
Many digital collectible platforms in the sports industry seem to be operating as a substitute for traditional sportscard collecting. On the other hand, Sorare is using the technology to promote a weekly football fantasy ecosystem. In the game, fans set up a squad of five cards to go against other Sorare fans and measure their performance based on the footballers’ actual performance during the week’s soccer games. Winners of the fantasy football game earn rewards that can be redeemed for other cards or cryptocurrency, which in turn can be exchanged for real money. The cards are minted as non-fungible tokens (NFTs), which ensures their scarcity and authenticity.
Sorare has grown increasingly popular during the last year. In part, this is likely due to the pandemic. Football fans were looking for a new way to spend time involved in the game.
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