Sports blockchain platform Sorare is expanding its product portfolio. Following a $680 million Series B round of funding at a $4.3 billion valuation, the platform announced it will launch non-fungible token (NFT) trading cards of legendary football stars. To date, Sorare’s NFTs have been associated with its fantasy football game based on active players.
The initiative will be in partnership with sports company Kosmos, founded by Barcelona player Gerard Piqué and Rakuten’s CEO Hiroshi Mikitani. Kosmos signed exclusive partnerships for intellectual property with over 50 iconic retired players such as Johan Cruyff, Diego Maradona, and Michel Platini. Coincidently, Rakuten announced it is looking to launch an NFT marketplace in the Spring of 2022. Gerard Piqué is also an investor in Sorare.
In addition to the NFTs, Sorare and Kosmos produced a mini-series with players providing exclusive interviews about their careers. The content will be made available on the retired players’ own social media channels and Sorare’s platform.
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