The UK’s Premier League football is on the brink of signing a £30 million ($34m) a year deal with web3 NFT fantasy sports platform Sorare, Sky News reported last night. Sorare sells static player image NFTs that are used as part of a fantasy sports team selection. The major football teams have a call today to discuss the deal.
The news confirmed that the Premier League had originally settled on deals with ConsenSys for static picture NFTs, and Dapper Labs, presumably for video moment NFTs. Dapper provides video moment platforms for the NBA, NFL, UFC and La Liga.
Earlier this year, Sorare and Candy Digital had been cut from the final consideration. However, following the crypto crash and dramatic fall in NFT prices, Sky News claims that ConsenSys attempted to renegotiate its deal, resulting in the Premier League reopening discussions with Sorare. However, the fantasy sports startup was recently investigated by the UK Gambling Commission.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
