Non-fungible token (NFT) sports platform Sorare has partnered with the Spanish Football league LaLiga to launch digital cards of all players in the top two divisions. The partnership with LaLiga, one of the top five leagues globally, brings Sorare one step closer to achieving its goal of having all clubs from the top 20 global leagues in its roster by the end of 2022.
Most other digital collectibles in football are trying to compete with physical trading cards. Some initiatives have reward structures and features that enhance the utility of the collectible beyond the value of ownership. But even then, the product revolves around collecting and trading digital assets.
Sorare’s platform is different because its NFT offering targets the fantasy sports market as opposed to purely card collecting. Users collect and trade cards, using them in a weekly lineup of five players. The cards’ performance depends on how the footballers play on the field, and top results in the competitive weekly tournaments win cryptocurrency.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
