Marvel Entertainment has partnered with New Zealand’s Orbis Blockchain Technologies to launch non-fungible tokens (NFTs) through the company’s VeVe Digital Collectibles app. The NFTs will include digital collectibles, 3D statues, and digital comic books.
Despite screen content becoming mainstream in the last two decades, the printed comic books industry is still worth $7.14 billion worldwide. In the U.S., Disney owned Marvel accounts for 34% of comic store sales.
One of the key features of the Marvel Universe is the collectibles aspect of comic books and hero cards. Fans worldwide have been building their collections with printed comic books, with the most expensive comic being sold for $1.26 million in 2019.
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