Earlier this week coffee brand Starbucks’ traceability feature was shown at Microsoft’s Build 2019 conference. Among other new developments for its mobile app, the blockchain powered feature will enable customers to track their coffee from bean to cup.
A highlight of Build 2019, Starbucks’ application of Microsoft powered technology was demonstrated by the tech firm’s CEO Satya Nadella. The traceability service promises to share information via the Starbucks app about packaged coffee, such as where the purchased beans were grown and roasted. The underlying blockchain is hosted on the Azure network.
Creating a network to track coffee sold by one of the world’s largest brands, which sourced beans from over 380,000 farms in the last year, is no mean feat. The transparent blockchain will store each point in the coffee’s journey using immutable distributed ledger technology (DLT).
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